Effective Database Utilization
“Data! Data! Data!” he cried impatiently, “I can’t make bricks without clay.”
-- Sir Arthur Conan Doyle
Data driven decision making has rightfully become a mantra in fundraising. After people, data is your organization’s most precious fundraising asset. Fundraisers’ goals and progress have always been easily tracked. What is more difficult is tracking the information behind the scenes. How you use information can ensure you maximize the return on your investment in fundraising. Questions about the best system and its utilization or problems with your current data management program? Edwards + Strunk can help.