Edwards + Strunk, Inc.

Ensuring Nonprofit Success

Planned Giving

“The true meaning of life is
to plant trees under whose shade you don’t expect to sit.”

-- Nelson Henderson

Planned giving has become an increasingly important strategy in major and leadership gift fundraising. Sadly, most non-profits underutilize this important tool. Edwards + Strunk can help you develop a strong planned giving program. Enhancing your donors’ understanding of planned giving’s potential benefit to them, as well as to your organization, can build an even stronger donor centered relationship.

For many nonprofits, irrespective of size, planned and/or estate gifts can make up 25 percent or more of their annual fundraising totals – much of this “coming in over the transom.” Leaving such an important revenue stream to chance is both imprudent and neglectful of what could be accomplished with a focused planned giving effort. We can help your organization examine its database to find the best planned giving prospects, while simultaneously developing the plan and marketing materials necessary to maximize this increasingly important funding stream.