“The harder thing to do and the right thing to do are usually the same thing.”
-- Steve Maraboli
Gone are the days when a holiday card and prospect visit would suffice as stewardship. At Edwards + Strunk, we understand that any gift impacts 3 entities – the organization that received the gift, the client whose life is saved or changed by the gift, and the donor who made the gift. Those organizations that overlook the impact on this third entity, the donor, do so at their own peril.
Today’s more sophisticated donors demand to know the impact of their gifts. Was it used for the intended purpose? Did it have the intended outcome? Proper stewardship provides those answers to the donor. A strong donor stewardship program allows for continued engagement of your donors after the gift and helps to ensure a lifelong relationship with your organization.